This is an excellent article that every company and their ad agency should read! Why do companies – phone companies especially – offer tremendous discounts to new customers, then not offer the same – or at least something of value – to their existing customers? You CAN have attraction and retention campaigns and it is worth every penny you spend to do so. After all, as the old saying goes, it’s less costly to retain a customer than to attract new ones. Might Creative can help you develop both.